Vielen lieben Dank Sarah für das tolle gemeinsame Projekt. Deine Texte beinhaltet echten Mehrwert und sind mit viel Gefühl und Liebe geschrieben. Darin spürt man förmlich, wie sehr du deiner Leidenschaft als Copywriterin nachgehst. Du hast dich komplett in meine Gedankenwelt und meinen Konzept eingelassen, damit ist das inhaltliche Endergebnis dementsprechend stimmig geworden. Deine terminliche Zuverlässigkeit ist beeindruckend, denn du hast den engen zeitlichen Rahmen eingehalten. Das investierte Geld habe ich keine Minute bereut.

Markus HörndlerMarkus HörndlerMentaltrainer und Speaker

Sarah ist eine außergewöhnliche Copywriterin. Ihre Texte zeichnen sich durch eine bemerkenswerte Fähigkeit aus, Kunden sofort anzusprechen. Mit ihrem unvergleichlichen Talent schafft sie es, Botschaften in Worte zu fassen, die nicht nur präzise und kreativ sind, sondern auch eine unmittelbare Verbindung zum Leser herstellen. Ihre Zuverlässigkeit ist beeindruckend, und sie hat sich zudem sehr gut in meinem Fachgebiet eingearbeitet. Ihre Arbeit hat meine Homepage auf beeindruckende Weise aufgewertet. Ich bin dankbar, mit Sarah zusammenzuarbeiten, denn sie hat meinem Projekt nicht nur Texte von höchster Qualität geliefert, sondern auch einen echten Expertise-Schub gegeben.

Christina Inzenhofer-FreibergerChristina Inzenhofer-FreibergerSystemischer Coach

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Artikel die ich während meines Studiums an der City University of New York geschrieben habe.

Are we defined by the hard decisions we make?

Are we just a product of our choices or do our choices show who we are? When we have to make a hard decision in our life, which part of us makes it? What part of us do we listen to when it comes to making decisions? The mind would probably want to make the safest decision or the decision that best corresponds with our ego. But life does not work only on a rational level. Our past experiences, our desires, hopes and also fears play a role when we have to make a hard decision.

That our brain works rationally shows Dan Ariely in his lecture "Are We In Control Of Our Own Decisions?" by giving various examples of optical illusions. One example showed a horizontal and a vertical table, each with a line along its length. To the naked eye, the vertical line appears to be longer than the horizontal line, but on direct comparison, they turn out to be the same length. Now, the viewer knows that it is an optical illusion, but the interesting thing is that when the lines return to their original position, they appear to be in different lengths again. Ariely explains: “Our intuition is really fooling us in a repeatable, predictable, consistent way. And there is almost nothing we can do about it, aside from taking a ruler and starting to measure it” (2).

We can conclude from Ariely's examples that we often don't have control over how we perceive something. But what impact does this have on the way we make really hard choices in our lives? Ruth Chang, who now studies hard choices as a philosopher, tells in her talk "How To Make Hard Choices" what impact hard choices have on our lives. She explains that when she started to study, she couldn’t decide between Philosophy and Law. A really hard decision in my opinion, considering it is about completely different professions that not only shape her daily work but also her personality. In a law career you work with different people, have different tasks and finally also a different world view and mindset than you would have it in a philosophical field. What values and beliefs influenced her choice? She said: “I remember thinking to myself, if only I knew what my life in each career would be like” (1). In choosing which career to choose, Chang was clearly guided by her intellect and sense of security. She explains her choice with the sentence: “Fear of being an unemployed philosopher led me to become a lawyer, and as I discovered, lawyering didn’t quite fit. It wasn’t who I was” (2). At the end of her studies, Ruth knew what she is not. If Chang had not felt the fear of unemployment when choosing her career would she have chosen philosophy first, or would her mind have given her another reason to study law, such as that a career in law is more highly regarded? Ruth tells us: “Even taking two alternatives side by side with full information, a choice can still be hard. Hard choices are hard not because of us or our ignorance; they’re hard because there is no best option” (2). 

It is of course an individual matter which choice is better. But when it comes to the outcome of the decision, according to Ruth, in addition to "better" "worse" or "equal" there is also "on a par". Ruth defines the term "on a par" as follows: "When alternatives on a par, it may matter very much which you choose, but one alternative isn't better that the other" (3). She further explains: "Understanding hard choices in this way uncovers something about ourselves we didn't know. Each of us has the power to create reasons" (3). But can decisions really be on a par and how much does a person's decision really say about him as a person? Isn't one result of a decision always a little better than the other? Usually we have a little better feeling or possibly more positive associations for one decision, which is mostly shaped by our beliefs and the opinion of our family and friends. Also, we all have our own ideal which we have created and which subconsciously guid us. But what is if we know what we want but don’t have the possibilities to do it? Accepting one's own limits in a decision is difficult for many. Not all people have infinite resources. Ariely says about it: “When it comes to building the physical world, we kind of understand our limitations. We build steps. And we build these things that not everybody can use, obviously. We understand our limitations, and we built around them” (6).

Our decisions are not only shaped by our desires and our needs but also by our possibilities. And no matter what decision we make, it presents us with new challenges and tasks and thus at the same time offers the opportunity to get to know ourselves better and to grow beyond ourselves. The more we are aware of ourself, the lower the probability of regretting our decision.

 

Works Cited 

Ariely, Dan. “Are We In Control Of Our Own Decisions?” TED, May 2008, 

https://www.ted.com/talks/dan_ariely_are_we_in_control_of_our_own_decisions.

Chang, Ruth. “How To Make Hard Choices.” TED, June 2014, 

https://www.ted.com/talks/ruth_chang_how_to_make_hard_choices. 

Is Fast Food Part of our Lives?

Do you know the feeling of eating in a fast food restaurant, the smell of greasy fries in your nose and being surrounded by exhausted employees preparing burgers and serving customers? You probably immediately had an association and a memory when you read that it is about fast food. There is probably almost nobody who has never eaten at a fast food chain. But what is an exception for many people is everyday life for others. Especially in the USA there are more and more food deserts, places where it is hard to get any fresh food. Food deserts rarely offer fruits and vegetables, fresh juices or smoothies, no fancy salads with chickpeas and avocado.

Adrian J. Rivera, a Yale graduate who now lives in New York, in his New York Times article provides many examples about his experience with processed and fresh foods. He grew up in an area that he describes as a food desert. He explains, "The Tex-Mex dishes characteristic of the Rio Grande Valley, where I grew up, and these processed foods, distinctly American, constituted my diet through the end of high school“ (1). But why are their areas in the USA where only processed and unhealthy food is offered? Is it really the high prices of fresh food that people from these areas can’t afford, or is it more the taste and preservatives in processed foods that are addictive that makes people eat the same unhealthy foods day in and day out as Rivera reports: “Almost all the people I knew ate this way, didn’t mind eating this way, enjoyed eating this way, even though they knew it was unhealthy”(1). Supply follow demand. If people would buy fresh fruits and vegetables, there would be supermarkets offering them. But fresh food often has a higher price and people living in food deserts mostly have a low household income. So, the advantage of fast food is not only the quick and easy availability, it is also the low price.    ....

You can see that people who come from a wealthy home often have a different relationship with food than people like Rivera.These children grow up with freshly prepared and high-quality meals and not with cheap fast food and are therefore not accustomed to the taste of it. But how could wealthy parents keep their kids from going to McDonald's, Chick Filet or KFC? Are these kids more enlightened and not as likely to fall for the fast food industry's colorful billboards? Or are there no fast food chains in the areas where these children grew up and they simply never had the opportunity to eat in one? (are there fast food deserts?)

Food has a high social value. Going out to eat with friends is a popular leisure activity. And there you can see social differences very quickly. It is understandable that someone who can afford to eat in a five-star restaurant with personal friendly service prefers to go there rather than to some fast food chain where you are just a number that has to be worked off. When Rivera went to Yale University he mixed with people who grew up in wealthy homes. He observes about this time: “I understood then I was an alien, that processed food was the food of the other America - or what most Americans just call America. I already knew that I wasn’t part of the 1 percent, but this moment underscored that where I came from and what I liked were more foreign than I could have imagined” (2). As he reflects, Rivera has never eaten this way until he came to Yale. Presumably, no one in his former environment did either. But what do people who are part of the 1 percent do differently? Can you really say that these people are better informed about the disadvantages of an unhealthy diet? Perhaps they are not necessarily better informed but have a natural understanding of it because they were accustomed to healthy, fresh and quality food in their childhood and the taste of processed food is foreign to them….. There seems to be a lack of knowledge about healthy food and those who know seem to be so accustomed to the taste of processed food that the desire for it is greater than reason. 

But is the time savings, low price and high availability really worth the health risks of relying on fast food? What Rivera unfortunately did not mention in his article is the economic factor of our eating behavior. Despite all preferences and tastes we should keep in mind that with almost all our food that is available to us also comes suffering, suffering for which no one really wants to take responsibility. Animals which are cruelly kept and finally killed in factory farming, as well as farmers and landowners who are exploited and paid far too little and people from the western world who carelessly waste these raw materials (break up or add to create a sentence). People’s ignorance about the brutality of our food suppy raises the question of why so many people still support fast food, even though its consumption does not meet ethical and moral standards.  Why do some people put their own needs above those of others? Or perhaps they don't even know how food is produced, the differences in production, and the disadvantages of unhealthy foods? It is probably a mixture of these questions and an additional lack of interest in the subject for most people.

But why is fast food still so highly advertised despite all the disadvantages? Wouldn’t it be the job of the government, the president and influential people to educate more about food?  But instead, so-called influencers are promoting candy and fast food chains, and even Donald Trump preferred the taste of McDonalds instead of the freshly cooked food of his private chef. Is serving McDonald’s in the White House a scandal, or is it as Donald Trump himself said “Great American Food” (Rivera 2) and is part of the American food culture. Shouldn’t it be the task of the government to educate people more about the disadvantages of fast food for the individual as well as for the environment? Or does the responsibility to pay attention to sustainability lie with the consumer? It's understandable that making the switch from fast food to fresh and healthy food in a hectic workday isn't easy, and the relapse to convenience foods is usually gradual or, as in Rivera's case, even deliberate. Thus he writes: “I wanted to recapture that magic, the excitement at the prospect of satisfaction and pleasure. So I ate McDonald's and Little Caesars and Hamburger Helper, trying to achieve what the food writer M.F.K Fisher describes as that “warmth and richness and fine reality of hunger satisfied” (2). Why, despite his new knowledge of food and his positive experiences with homemade food, did Rivera still crave fast food? Perhaps the move to New York, leaving friends and ultimately starting work overwhelmed him and he needed something familiar from his childhood, something with which he associated positive feelings, home and security. 

Unfortunately for Rivera, he did not get that feeling back. He describes his negative experience of switching again from healthy food to fast food as follows, “The old comfort, however, was nowhere to be found. It felt as if I were sitting at a slot machine, pulling the lever over and over, waiting for this order, this pizza, this French fry to make me fell I'd hit the jackpot. But the food just made me feel sick. My skin would itch, my stomach would turn. I’d get a headache” (3). The food we grew up eating has a powerful impact on our eating habits later in life. People who grew up with fresh, unprocessed food as a child usually find it easier to continue with it in adulthood. Rivera, who has already experienced both sides, had a bad experience with his fast food re-eating. He noticed that his health suffered from the highly processed foods.

Cannot American Food be healthy and delicious at the same time? It can! Even if that means that we have to say goodbye to our usual taste and comfort. Fresher, homemade food takes more time and care to make. It requires both, ethical sense and the willingness to do something good for your body. What we eat, which products we allow in our food and which production methods we allow for our food says a lot about us as people, our status and our ethical and moral sense. As Rivera concludes: “I have come to accept that the kinds of food we eat and appreciate signal to the world and to ourselves something about who we are, about who we were, about who we have become” (3). We cannot ask people to change their eating habits overnight and to only buy healthy and fairly produced food, in the end that would probably not be possible either. However, one could work on educating people, listing the benefits of healthy eating, which would have health benefits as well as economic ones, and ultimately trying to spread more awareness in dealing with food.

 

Work Cited 

Adrian J. Rivera, “I Am Mourning the Loss of Something I Loved: Mc Nuggets”, The New York Times, 28 Feb. 2023, https://www.nytimes.com/2023/02/28/opinion/processed-food-social-class-america-html